Mum on Holiday

Cover-More’s “It’s Like Having Mum on Holiday, Without Having Mum on Holiday” puts a playful spin on travel insurance capturing that unmistakable mum level care, minus the hovering. Created by Supermassive and directed by Josh Logue, the Thailand shot campaign blends comedy with travel mishaps to show how Cover-More keeps Aussies covered, so they can relax and enjoy the ride. Produced by Somewhere Nowhere, with offline edit by Matt Bennett, here at The Post Lounge, it’s reassurance, just without the nagging.

Creative Agency: Supermassive

Production Company: Somewhere Nowhere

Director: Josh Logue